The smartphone market has been slowing down in recent years, with a 20% drop in the 2022 holiday quarter, according to IDC. There are several factors contributing to this, including the macroeconomic environment, high levels of inventory, and a depressed market in China.
Despite the slowing smartphone market, Qualcomm sees an opportunity in the rise of artificial intelligence (AI). The company’s CEO, Christiano Aman, believes that AI will be the driving force behind the next wave of smartphone innovation.
Qualcomm has identified the growth of AI processing as one of the largest areas of processor growth for its chips. The company is moving towards a hybrid AI architecture that allows for more efficient and economically viable use of AI, by running AI locally on devices and connecting to the cloud through 5G.
This shift towards a hybrid AI architecture is expected to greatly enhance the user experience, allowing for faster and more efficient use of AI-powered applications and services.
Partnership for Mixed Reality Development
Qualcomm has formed a partnership with Google and Samsung to explore the market for mixed reality. This partnership brings together three industry leaders to push the boundaries of what is possible in mixed reality technology.
Mixed reality has the potential to greatly enhance the user experience by merging physical and digital spaces. With the rise of mixed reality technology, we can expect to see new and innovative applications that blur the line between the physical and digital worlds. One such example is the potential for holographic phone calls, where users can have a conversation with each other as holograms in real-time.
Qualcomm’s partnership with Google and Samsung is an exciting development in the mixed reality market, and we can expect to see some cutting-edge mixed reality technology emerging from this collaboration. The potential for mixed reality technology to enhance the user experience is immense, and this partnership is poised to take advantage of that potential.
Focus on the Automotive Industry
Qualcomm has shifted its focus towards the automotive industry. With the rise of electric vehicles and the drive towards a more connected and digital future, Qualcomm is positioning itself as a leader in the automotive industry. The company has identified the opportunity to provide a platform that connects vehicles to the cloud, providing a car-to-cloud service platform and driving the digital cockpit experience.
Qualcomm’s platform for the automotive industry is designed to be scalable and to meet the needs of car companies as they transition towards a more digital future. The platform integrates assisted driving and autonomy into a single chip, enabling car companies to provide a range of services to their customers through the car’s digital cockpit.
With the rise of connected vehicles, car companies now have a direct relationship with their customers, providing an opportunity for new and innovative services. Qualcomm’s platform is designed to take advantage of this, providing car companies with the ability to build a CRM system directly into their vehicles.