The Ultimate Streaming Showdown: Fire TV Cube, Roku Ultra, Chromecast with Google TV, and Apple TV 4K

The Ultimate Streaming Showdown: Fire TV Cube, Roku Ultra, Chromecast with Google TV, and Apple TV 4K

We live in a world where streaming has become a staple of our daily entertainment. With so many devices to choose from, it’s hard to decide which one is the best fit for your needs. In this article, we’ll compare the Fire TV Cube, Roku Ultra, Chromecast with Google TV, and Apple TV 4K.

By the end, you’ll know which device is the perfect addition to your home.

Table of contents

Roku Ultra

Latest Update

Roku Ultra, a popular streaming device, got a refresh in late 2022, making it an even better option for streaming enthusiasts. The updated device now supports Wi-Fi 6E, providing faster internet speeds and future-proofing it for some time.

Dolby Vision and Dolby Atmos

Roku Ultra continues to support Dolby Vision and Dolby Atmos, ensuring an immersive audiovisual experience for users.


Roku Ultra has a dedicated Ethernet port. However, it uses 10/100 Ethernet, which is not the fastest available. Despite this, the 100 Mbps speed is more than enough for streaming 4K video, even if you have multiple devices connected.

Fire TV Cube

Third Iteration and Wi-Fi 6E

Amazon’s Fire TV Cube (Link) also received an update in late 2022, and it now supports Wi-Fi 6E. The added support ensures faster connections and better future-proofing.

Dolby Vision, Dolby Atmos, and HDR 10+

The Fire TV Cube still has Dolby Vision and Dolby Atmos, with the addition of HDR 10+. HDR 10+ is especially important for Samsung TV owners, as it improves their viewing experience.

HDMI In Port and Amazon Echo Integration

The new HDMI In port allows for better control of other devices like cable boxes and gaming consoles. The Fire TV Cube also doubles as an Amazon Echo device, letting users access voice command features for better control of their TV and other smart devices.

Amazon Prime Video and Amazon Music

The user interface may seem a bit cluttered, but it offers quick access to Amazon Prime Video content and Amazon Music. This is a significant advantage for users who want to access Amazon’s content and services seamlessly.

Streaming DevicePrice (USD)Storage Options
Roku Ultra$99N/A
Amazon Fire TV Cube$140N/A
Chromecast with Google TV$50N/A
Nvidia Shield TV$150N/A
Apple TV 4K (32GB)$17932GB
Apple TV 4K (64GB)$19964GB
Price comparison

Chromecast with Google TV

Full Streaming Platform

Chromecast with Google TV offers a full streaming platform with all the apps, services, and home control features you’d expect. It also has voice command capabilities and supports Dolby Vision, Dolby Atmos, and HDR 10+ for Samsung TV users.

Pricing and Portability

At only $50, Chromecast with Google TV is an affordable option. It’s also small and easy to carry, making it perfect for travel. However, it lacks Ethernet and expandable storage options.

4K vs. HD Models

There is a cheaper HD model available, but it’s recommended to opt for the 4K version, as it offers better features and future-proofing for just a small price difference.

Nvidia Shield TV

Long-lasting Hardware

Nvidia Shield TV has been around for years and continues to offer top-notch performance. Its hardware hasn’t been updated since 2019, but it still supports Dolby Atmos, Dolby Vision, gigabit Ethernet, and has a microSD card slot for storage expansion.

Gaming and Pricing

Nvidia Shield TV excels in cloud gaming, and its $150 price tag reflects its capabilities. It remains a robust and reliable option for gamers and streaming enthusiasts alike.

Apple TV 4K

Powerful Processor and Gaming Potential

Apple TV 4K runs

on the powerful A12 Bionic chip, which makes it an excellent choice for gaming and running demanding apps. It also supports Dolby Vision, Dolby Atmos, and HDR 10+ for Samsung TV users.

Apple Ecosystem Integration

For users heavily invested in the Apple ecosystem, the Apple TV 4K is a perfect choice. It provides seamless integration with other Apple devices, like iPhones, iPads, and Macs. With AirPlay 2 support, you can easily cast content from your devices to the Apple TV.

Siri and HomeKit

The Apple TV 4K includes Siri for voice commands and doubles as a HomeKit hub, allowing you to control your smart home devices with ease.

Pricing and Storage Options

The Apple TV 4K is available in 32GB and 64GB storage options, priced at $179 and $199, respectively. While it’s more expensive than some competitors, the added features and Apple ecosystem integration may justify the cost for some users.

FeatureRoku UltraAmazon Fire TV CubeChromecast with Google TVNvidia Shield TVApple TV 4K (32GB)Apple TV 4K (64GB)
Price (USD)$99.99$139.99$49.99$149.99$179.00$199.00
Price (GBP)£99.99£109.99£59.99£149.99£179.00£199.00
Dolby VisionYesYesYesYesYesYes
Dolby AtmosYesYesYesYesYesYes
HDR 10+NoYesYesNoNoNo
Wi-Fi 6ENoYesNoNoNoNo
Expandable StoragemicroSDNoNomicroSDNoNo
Voice AssistantRoku VoiceAlexaGoogle AssistantGoogle AssistantSiriSiri
Gaming CapabilityLimitedLimitedLimitedHighLimitedLimited
Comparison Table


After thoroughly examining the features and capabilities of the Roku Ultra, Amazon Fire TV Cube, Chromecast with Google TV, Nvidia Shield TV, and Apple TV 4K, the choice ultimately depends on your preferences and budget.

Couple watching tv on Fire TV Cube Roku Ultra Chromecast with Google TV and Apple TV 4K

For those who value affordability and simplicity, the Chromecast with Google TV offers a well-rounded experience at a budget-friendly price of $50. It covers most of the essential features, including Dolby Vision and Dolby Atmos support. However, it does not have an Ethernet port or expandable storage options.

If you’re an Amazon user and appreciate voice control, the Fire TV Cube is an excellent choice. With Alexa integration, an HDMI in port, and support for Dolby Vision, Dolby Atmos, and HDR 10+, it offers a wide range of features at $140. Keep in mind that the Amazon Voice Remote Pro is sold separately for an additional $35.

For users who prioritize gaming and advanced features, the Nvidia Shield TV is a powerful and versatile device. Priced at $150, it boasts gigabit Ethernet, microSD expansion, and excellent gaming capabilities.

Lastly, if you’re invested in the Apple ecosystem, the Apple TV 4K may be the best option for you. Starting at $179 for the 32GB version, it offers a smooth user experience with Siri, Dolby Vision, Dolby Atmos, and gigabit Ethernet support. The higher-priced 64GB version also includes Thread and Matter support for smart home enthusiasts.

Ultimately, each device has its own strengths, and the best choice for you will depend on your individual needs and preferences. Consider what features matter most to you and select the streaming device that aligns with your requirements and budget.

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