Meta’s Quest to Revolutionise the Metaverse: A Bold New Strategy for Horizon World

Meta, formerly known as Facebook, is a technology company that specialises in virtual and augmented reality. The company was founded in 2012 and has since become a leader in the development of virtual and augmented reality products and services. Meta’s goal is to create a new kind of internet where users can interact with each other in virtual worlds, rather than on static pages. The company’s flagship product is Horizon World, a virtual reality platform that allows users to create and explore virtual worlds.

As the parent company of Facebook, Meta is known for its social media platforms that have millions of users worldwide. However, the company’s focus has shifted towards virtual and augmented reality, as they see it as the future of the internet.

The company has invested heavily in this area, developing cutting-edge technology and acquiring companies that are leaders in virtual and augmented reality. With Horizon World, Meta aims to create a new kind of internet where users can interact with each other in virtual worlds, just as they would in the real world. The company’s ultimate goal is to provide a seamless and immersive experience for users, where they can connect, create, and explore in a virtual world.

Overview of Horizon World

Horizon World is Meta’s virtual reality platform that allows users to create, explore, and interact in virtual worlds. The platform provides a unique and immersive experience for users, where they can interact with each other in real-time and participate in various activities and games.

Horizon World is designed to provide a seamless and intuitive experience for users, with easy-to-use tools that allow users to create their own virtual worlds or explore existing ones. The platform is accessible through virtual reality headsets, and Meta is also working on a 2D version that can run on desktop computers and mobile devices, making it more accessible to a wider audience.

Meta’s Focus on Attracting Younger Users

Meta’s new strategy for Horizon World is focused on attracting younger users, specifically teenagers aged 13 to 17. This age group is considered to be the future of the internet, as they have grown up with the internet and are used to interacting with others remotely.

Additionally, teenagers in this age group have the free time to enjoy the metaverse, and if they are onboarded early, they are expected to be long-term users of the platform. By opening up Horizon World to this age group, Meta hopes to tap into a new market and grow its user base, while providing a fun and engaging experience for young users.

The company is also aware of the need to provide a safe and equitable experience for all users, especially younger ones, and this is a key part of their strategy for 2023.

Emphasis on Experiences and Worlds Built by Second-party Studios

In its new strategy for Horizon World, Meta is placing a greater emphasis on experiences and worlds built by second-party studios. This is a departure from the previous strategy, which relied on everyday Horizon users to create and populate the metaverse.

The new approach is aimed at providing more professional and polished experiences for users, as second-party studios have the resources and expertise to create high-quality virtual worlds. Meta is already seeing success with this approach, as demonstrated by the NBA Arena world, which was built in partnership with the NBA.

By focusing on experiences and worlds built by second-party studios, Meta hopes to provide users with a more engaging and immersive experience and attract more young users to Horizon World.

Release of 2D version of Horizon World

Another key part of Meta’s strategy for Horizon World is the release of a 2D version of the platform. This new version of Horizon will be designed to run on desktop computers and mobile devices, making it more accessible to users who don’t own virtual reality headsets.

The 2D version of Horizon will allow users to participate in the metaverse without having to invest in expensive virtual reality hardware, making it more accessible to a wider audience. By releasing a 2D version of Horizon, Meta aims to increase its user base and provide a more convenient and accessible experience for users who may not have access to virtual reality hardware.

This move is expected to have a positive impact on Horizon World’s growth, as it will make the platform more accessible to a larger audience, while still providing a unique and immersive experience for users.

Meta’s Goals for 2023

Meta has set two main goals for Horizon World in 2023. The first goal is to achieve one million monthly active users by the end of the year. This target represents a significant increase from the number of monthly active users that Horizon World had in October of 2022, which was reported to be fewer than 200,000.

To reach this goal, Meta is focusing on attracting younger users, specifically teenagers aged 13 to 17, and providing them with a fun and engaging experience. The company is also releasing a 2D version of Horizon to make it more accessible to a wider audience.

The second goal for 2023 is to provide a safe and equitable experience for all users. As Meta expands its user base to include younger users, it is crucial that the platform is a safe and welcoming environment for all users.

This means that Meta is committed to providing a platform that is free from harassment and abuse, and that ensures that all users are treated fairly and with respect. To achieve this goal, Meta is putting in place various measures to ensure that the platform is safe for all users, including monitoring for inappropriate behavior and implementing tools to report and address any incidents of abuse.

By providing a safe and equitable experience for all users, Meta hopes to build trust with its user base and create a positive and engaging environment for all users.

Summary

Horizon World is a crucial product for Meta as it represents the company’s vision for the future of the internet. The platform provides a unique and immersive experience for users, where they can interact with each other in virtual worlds, and it is seen as a key step towards realizing Meta’s goal of creating a new kind of internet.

With the new strategy for 2023, Meta is focusing on attracting younger users and providing them with a fun and engaging experience. The company is also releasing a 2D version of Horizon to make it more accessible to a wider audience, and is committed to providing a safe and equitable experience for all users.

The new strategy for Horizon World has the potential to have a significant impact on the platform’s user base. By attracting younger users and providing them with a fun and engaging experience, Meta hopes to grow its user base and create a new market for Horizon World.

The release of a 2D version of Horizon is also expected to have a positive impact on the platform’s growth, as it will make it more accessible to a wider audience. By achieving its goals for 2023, Meta is positioning Horizon World as a key player in the virtual and augmented reality space and is setting the stage for future growth and success.