How Google Is Taking on Rivals in AI and Foldable Devices
Google’s annual I/O Developer Conference is a testament to the company’s commitment to innovation and growth, and this year was no exception. With an emphasis on generative artificial intelligence (AI), Google announced significant updates to its products that are set to enhance user experiences globally.
The AI chatbot Bard, initially available only to a limited audience, is now accessible to English speakers worldwide. Google has ambitious plans to expand Bard’s availability to 40 languages, including Japanese and Korean, in the near future. This move signifies Google’s commitment to utilizing AI to make their products more helpful and user-friendly.
But the AI chatbot was just the beginning. The tech giant also announced the rollout of AI search. As Google CEO Sundar Pichai noted, “We have been applying AI to make our products radically more helpful for a while. With generative AI, we are taking the next step.”
Google’s Plan to Handle Incorrect Results from AI Search
However, as with any technological advancement, the introduction of AI search brings its own set of challenges. One key concern is the potential for the AI to generate incorrect results.
During the pre-conference testing of the search features, Miles Kruppa, a reporter who attended Google I/O, raised a critical issue. He noted that upon asking the AI who was winning the Russia-Ukraine war, it responded that Ukraine was winning, which Google executives agreed was an incorrect response.
So how does Google plan to address these concerns? They’ve developed a two-fold approach. Firstly, they aim to corroborate all answers generated by the AI with links on the internet. When users see a response, they can expect to find at least three links that back up the information provided.
1/Today at #GoogleIO we shared the bold and responsible approach we're taking to use AI to reimagine our products, including Search with a new generative search experience coming first to Labs. You can sign up starting today. https://t.co/rjQscvjWzQhttps://t.co/jmzhruXX2C pic.twitter.com/mgFpxpS8dc
— Sundar Pichai (@sundarpichai) May 10, 2023
Secondly, Google is leveraging its extensive work on factuality. They’ve incorporated learnings from their feature, “featured snippets”, into the AI search. Featured snippets are a search feature that provides a single, direct answer to user queries.
Despite these measures, Google acknowledges that the new feature may not be perfect. As with all technological advances, it’s a work in progress. However, they are confident that it is “good enough” and are eager to see how early testers respond.
In the midst of all these developments, one might wonder where advertising fits in. While there were not many ads during the testing phase, Google assures that there will be space for advertisements in this new feature. The introduction of AI-generated responses could open up new avenues for innovative ad delivery, further expanding Google’s advertising potential.
Stay tuned for further updates on Google’s AI integration and how it fares in the ongoing AI race.
Google’s AI is Being Incorporated into More Products
In an ambitious push for artificial intelligence integration, Google announced plans to incorporate AI into virtually all of its products. The tech giant unveiled its new AI model, Palm 2, which is set to be implemented across 25+ of their products.
This encompasses a wide range of services, from Workspace, Gmail, and Google Docs, to Android, enabling AI capabilities right on your mobile phone, and of course, the recently announced AI search and chatbot Bard.
Google’s approach to AI incorporation is about making their products more intuitive and user-friendly, enhancing the user experience across their entire product ecosystem.
Where Google Stands in the AI Race
Google’s latest announcements and product updates indicate a clear intent to reestablish its position at the forefront of AI research and development. In an industry where rivals like Microsoft have been making significant strides, Google’s commitment to integrating AI into their products is a clear statement of intent.
The tech giant is not just focused on research but is also speeding up the process of integrating AI into its products. The rollout of new tools and features, such as the AI search and chatbot Bard, is a testament to this commitment. However, the real test will be the users’ response to these changes.
The new search features are a significant departure from Google’s traditional blue links and search results, and user reception will be critical in determining their success. Despite the change, Google aims to ensure that these new features still feel integrated into the overall Google experience.
Google’s New Phone: The Pixel Fold
AI wasn’t the only highlight at Google I/O. Google also unveiled its latest mobile device, the Pixel Fold. This launch marks Google’s debut into the realm of flexible displays.
Rick Osterloh, the company’s Senior Vice President of Devices and Services, describes the Pixel Fold as being engineered to adapt to the user’s needs. When folded, it operates like a regular phone with a familiar front display. When unfolded, it becomes Google’s thinnest phone yet, and the thinnest foldable on the market.
The Pixel Fold transforms from a regular-sized phone into a mini tablet thanks to a hinge that allows the device to open like a book, revealing a larger screen. This design innovation makes the Pixel Fold a highly versatile device.
Google’s entry into the foldable phone market positions them directly against competitors like Samsung, who have already launched their foldable devices. However, the Pixel Fold distinguishes itself with a cleaner version of Android, akin to a stock version, compared to Samsung’s skinned versions.
The Pixel Fold has Google apps as the default apps, giving it a more streamlined user experience. The design also feels more like a regular phone when closed, in contrast to Samsung’s Galaxy Z Fold’s long, skinny design which can feel cramped when typing.
Additionally, the Pixel Fold resolves one of the common gripes with foldable phones: the hinge gap. Unlike the Samsung Galaxy Z Fold, which leaves a gap where the hinge is, the Pixel Fold’s screens lie flat when folded.
Google’s Pixel Fold and its AI advancements signal a significant step forward in the company’s tech evolution, cementing its position as a leader in AI research and development and an innovator in the mobile device market.
The Pixel Fold’s Features
Interacting with Google’s foldable device, the Pixel Fold, introduces you to some remarkable Google AI-powered features. One standout feature is Live Translate, a perfect tool for face-to-face conversations with people who speak different languages.
By expanding the phone and pointing it at the person you’re conversing with, it displays your words in their preferred language on one screen, while their words appear in your language on the other screen. This powerful feature is a testament to Google’s strides in AI development.
The Pixel Fold also offers a unique selfie experience. You can take high-resolution selfies with the main camera on the back, and the front screen provides a preview when the device is open, offering convenience and quality in one package.
Google has also optimized its Android apps, including YouTube, Gmail, and Meet, for the Pixel Fold’s screens, making the most of the foldable display. Live Translate will be exclusive to the Pixel at launch, making it an attractive proposition for early adopters.
Why Google is Entering the Foldable Phone Market
While the foldable phone market has yet to fully take off, Google’s foray into this space indicates a strategic move towards ultra-premium devices. The smartphone market trends show that while the market overall may be shrinking, ultra-premium phones continue to sell.
High-end offerings from Apple and Samsung have dominated this space, and Google’s entry with the Pixel Fold, priced at $1,799, signals its intention to compete in the premium market.
Google’s priciest phone before the Pixel Fold was the $899 Pixel model. With the launch of the Pixel Fold, Google is signaling to the smartphone market that it can produce a high-end, premium phone and hopes to attract the type of consumers that are drawn towards the high-end offerings of other brands.
Google has started accepting pre-orders for the Pixel Fold, with shipping scheduled to begin in June. For those thinking about their first foldable phone, it might be worth waiting until August, when Samsung will probably release its next-generation Fold.
But for those keen on experiencing Google’s take on foldable technology and its unique AI-powered features, the Pixel Fold presents an exciting option.